Increase Response Rates by As Much As 87% With a Cross Media Marketing Campaign

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When a new marketing campaign is launched, it has to be effective to attract the right audience. The key to getting results – is a targeted, personalized, and interactive approach, calling prospects into getting involved and taking action. When you personally target each individual on a one-to-one level – with relevant information, the likeliness that they will respond is guaranteed to be high. Using this highly sophisticated marketing strategy, we have helped our clients increases response rates by up to 87 Percent. Call us today to find out how we can help you do the same.

What is Cross-Media Marketing?

Printing and Mailing Services in New York City

Cross Media Marketing is a form of targeted marketing consisting of multiple mediums, requiring prospects to take action in order to redeem a reward. Here is an example:

Personalized direct mail postcards are sent out, inviting each prospect on a mailing list to save money on their next purchase, or receive a free gift by visiting a personalized web page or PURL. Printed on each postcard – is a prospect’s name, and the address to their personalized web page. If they are interested, and would like to take advantage of the offer presented to them, they will have to visit this personalized web page to redeem their prize.

What are The Benefits?

Not only does this form of marketing increase brand awareness, but it also allows you to gauge the success of your campaign. You will be able to see how many of your prospects have visited their personalized web page, and you will be able to see how many of them took advantage of your offer. You will also be able to find out who did not visit their personalized web page, and if necessary, they will receive a follow-up email, directing them to the same personalized page. The more mediums you use in your cross-media marketing campaign, the better your results will be.

A case study done by MSN Advertising for Kraft Jello suggests that Print and the Web yield higher returns on investment than any other marketing mediums (MSN Advertising). Taking advantage of both of them in the same targeted campaign can and will nearly double, if not triple your response. Once a prospect takes action – they are in your grasp. Prepare the bait and let Advanced Business Group help you get the response you want.

Call us at (212) 398-1010 to find how we can help you reach your goals or visit www.abgusa.com to request a quick quote.

Michael J. Mulligan
Advanced Business Group, Inc.
266 West 37th Street
New York, NY 10018
(212) 398-1010
www.abgusa.com

Same Day Printing & Perfect Binding in New York City

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Fully Automated Perfect Binding in New York City

At Advanced Business Group, we are experts at fast, same day print fulfillment and distribution. Our primary specialty is in dealing with time sensitive and information sensitive documents for banks, investment firms, advertising agencies and fashion companies, making certain that they arrive on time – every time, and in perfect quality.

How do we do it?

It takes quality equipment to produce a quality product. This is why we use Sterling Digibinders for our perfect binding needs. Our Sterling Digibinders allows us to perfect bind up to 360 books per hour, up to 2″ in thickness and up to 12.5″ tall. Our fully automated machines gives us the capability to produce top quality, perfect bound books – fast, and at an affordable price.

What is Perfect Binding?

Perfect Bound Look Book

Perfect Binding is what you would find on an average look book or magazine. This method of binding, often referred to as glue binding, provides a sturdy hold, while still allowing for flexibility, giving any printed book or presentation a professional look and feel that is sure to attract the right audience. Even from a cost perspective, perfect binding is the smarter choice when compared to other, more costly and time consuming forms of binding. With our years of experience, and our DigiBinder Perfect Binding Machines, we can provide you and your company with top quality, same day printing and delivery in New York at a very affordable cost.

Our Value Proposition

For over 25 years, we have always strived to be the best at what we do. Our goal has always been to provide high quality printing and precise distribution services to clients of all sizes. At Advanced Business Group, we believe in point-to-point accountability, which means that we accept responsibility for every stage of production and distribution, leaving you at ease, assured that your project will be completed and delivered – on time, every time, and our stringent quality control procedures will ensure that every book and every presentation is perfect – always.

Call us at (212) 398-1010 for more information, or visit www.abgusa.com to request a quick print quote.

Michael J. Mulligan
Advanced Business Group, Inc.
266 West 37th Street
New York, NY 10018
(212) 398-1010
www.abgusa.com

Same Day Printing and Delivery in New York – High Quality Digital Printing

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Xerox DocuColor 5000 - High Quality Digital Printing Press with Fiery RIP Server

When you need 50 or 100 presentations printed for an important meeting tomorrow morning, and you are dealing with highly sensitive information, Advanced Business Group has the equipment, the know-how and the experience to get the job done, on time, and confidentially. With a staff working 24/7, we are continually accessible in our Midtown facility.

Our Equipment – The Xerox DocuColor 5000 with Fiery RIP Server

The combination of three Xerox DocuColor 5000 Digital Printing Presses allows us to comfortably produce up to 15,000 full color pages every hour, which equates to 360,000 pages every 24 hours – now that’s a lot of copies. The DocuColor Digital Press supports a wide range of paper weights, from lighter presentation grade paper, to heavy card stock for tent cards and high-end promotional pieces, giving us the flexibility to print anything from Instruction Manuals to Name Badges. The Press also allows for Variable Data Printing and Personalization, without slowing down print speeds, so anything we can print, we can also personalize: With a name, with an address, with images, or any other data – all in the same time. Since 1992, our performance in New York City is unmatched. We routinely print, bind and deliver in NYC, all in the same day, even for the most demanding deadlines. Our quality printing is only a part of what we do. Binding in multiple formats, with point to point accountability. We take responsibility for both the finished product and accurate distribution. We get results without excuses.

Variable Data Printing with the Xerox DocuColor 5000

Variable Data Printing in New York City

When you have a Direct Mail Campaign as a part of your marketing strategy, the key to its success is Personalization and 1-to-1 Communication. When you address a person directly, by their first name, and when you can suggest a product which adheres to their taste, they will be more than likely to respond to your offer. The question is: “How Do I Get Started, and Where Do I Begin?”. With our Digital Printing Equipment, and our Variable Data Printing (VDP) Software, all we need to get started is a design template and a data source. We then connect the dynamic text and image elements with the supplied data source using our VDP Software, preparing the supplied template for variable printing. Once setup is completed, we are ready to print and mail out your postcards.

High Print Quality for Advertising, Promotional, and other Marketing Campaigns

Our Xerox Digital Presses print at an astounding 2400 x 2400 DPI, enhancing the look and feel of any imagery, whether it be a Logo, a Landscape, or Fashion Photography. Give your Presentations, Look Books, Media Kits, and Promotional Brochures that professional look, with High Quality Digital Printing in New York from ABG. We provide speed, quality, and superior customer support, all at a price you can afford.

Call us at (212) 398-1010 for more information, or visit www.abgusa.com to request a quick print quote.

Michael J. Mulligan
Advanced Business Group, Inc.
266 West 37th Street
New York, NY 10018
(212) 398-1010
www.abgusa.com

Fast Full Color Printing – Envelopes, Cards & Sheets – Same Day Printing & Delivery in Midtown, NYC

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Cost Effective Xante Ilumina Digital Envelope Press

Do you need same day printing and Delivery in NYC? ABG has the equipment, resources and the experience to get the job done. Our super fast Xante Ilumina Digital Envelope Press allows us to produce over 3,000 full color envelopes, cards or fact sheets in one hour. The quality and clarity prints with a magnificent resolution of up to 600 x 1200 DPI. Our envelope printer can support paper weights ranging from light weight to heavy card stocks. An added benefit is that we can personalize and individually address each printed piece.

Take Your Marketing Message and Mailing Campaigns to the Next Level

Overnight Envelope Printing in New York City

A logo and an address, alone on the top left corner of an envelope can be a bit bland. Digital Envelope Printing allows you to print anywhere on the envelope, front or back. Add some impact to your envelopes with a seasonal theme, or a vibrant set of graphics. The more attractive your envelopes are, the more likely it is that they will be opened, and the more likely it is that your promotional materials will be reviewed. If you want to get the best results from your marketing campaigns, ABG Digital Envelope Printing is the way to go.

The Benefits of Digital Envelope Printing

If you need 1,000 company envelopes printed fast, overnight in New York City, conventional envelope printing is time consuming and costly. Printing plates need to be created, and ink has to be set up to flow evenly. In the process of setting up for even ink flow, many sheets of paper are wasted, unnecessarily costing you time and money. With Digital Envelope Printing, no ink is required, and set-up time is almost instantaneous. Conventional printing only allows for one static image to be printed, while Digital Envelope Printing allows you to personalize each envelope with variable text and images.

Increase The Response Rate of Your Mailings With Personalized Printing

Evey so often, companies mail out Letters, Flyers, Postcards, or Advertisements to everyone on their mailing list, inviting them to participate in an event, or to take advantage of a special offer. With ABG Digital Envelope Printing, you can personalize their envelopes with their first name in big bold letters on the front, instantly attracting their attention, and increasing the chances of a response. We can print 5,000 different envelopes with different text and graphics, all in the same run, without wasting a second.

Order Now – For Next Day Delivery

We know what it means to need something ASAP. This is why we offer overnight printing services. When you need it now, we have the experience and the expertise to print and deliver, On Time – Every Time. Visit www.abgusa.com to request a quick quote or call us at (212) 398-1010 for more information.

Michael J. Mulligan
Advanced Business Group, Inc.
266 West 37th Street
New York, NY 10018
(212) 398-1010
www.abgusa.com

Fully Automated UV Coating for Digitally and Offset Printed Documents

Same Day Printing and UV Coating in New York

High Quality, Cost Effective UltraViolet Coating on Printed Pieces

UV coaters will apply a beautiful gloss or satin finish to your printed pieces. Our same day printing and delivery services now include the option for UV coating. The coaters add significant value to any printed piece by increasing vibrancy and richness to its colors and hues as well as protection from scratching and fingerprints. Make an impact with your promotional marketing materials. Bring out the colors and make the graphics pop. Don’t settle for standard print quality, expect the extraordinary. When you need vibrant colors and attention grabbing images, ABG has the equipment to get the job done. With our new UV coating capabilities, we can make any printed piece shine brilliantly.

What is UV Coating?

When you are going for that shiny, eye-catching magazine cover look, printing on glossy paper alone will not help you achieve this result. In order to really bring out this desired look and feel, a glossy coating of ultraviolet ink must be applied. This layer of ultraviolet ink will help to prevent light from being absorbed by the paper, and create a wider visible spectrum of light, as if it were laminated, but without the plastic-like feel . In laments terms, you will be able to see a larger variety of colors. The bright, vibrant colors that were once absorbed by the paper will now pop off the page, and create a sense of beauty unmatched by any uncoated print piece.

How Does It Work?

With our super fast Duplo 145a UV Coater, we can add an ultraviolet coating to as many as 60,000 printed pieces per hour, allowing us to offer incredible same day service. Printed sheets are automatically fed through this machine – with several printed pieces on a sheet. These sheets are then automatically dried with an Infrared Drying Unit, then are cut down and trimmed to size. This process is perfect and in high demand for industries including, but not limited to fashion, advertising, and telecommunications.

Getting Started

For on-demand printing and UV Coating in New York, with same day delivery, visit our Online Print Center and sign up for a free account. When describing your print job, be sure to specify that you want UV Coating. We will respond promptly with an estimate, and once approved and paid for, we will print and deliver to any location in New York City at any time.

For more information on UV Coating and other products and services, call us at (212) 398-1010 or visit our website at www.abgusa.com.

Michael J. Mulligan
Advanced Business Group, Inc.
266 West 37th Street
New York, NY 10018
(212) 398-1010
www.abgusa.com

ABG Print Center – Sign Up for a Free Account – Same Day Printing and Delivery in New York

Our new online print management system provides real-time submission and tracking modules, making it easy to place an order, upload your files and track your project. Additional features include a comprehensive distribution system for multiple locations and times.

ABG is introducing this technology for both ease of use and speed of communication. ABG Print has the capability to print, bind and deliver anywhere in NYC all in the same day.

With the ABG Print Center, you do not have to wait any longer. Our easy to use Print Center allows you to submit a new print job and get started printing almost immediately. The Print Center allows you to print and re-print any project with the press of a button. Just hit “Print It”, and you are good to go. With the ABG Print Center, you can:

• upload your files
• submit delivery information for multiple locations and times
• order a new print job
• track the status of your projects
• print or re-print any project with just one click

Same Day Printing and Delivery in New York with One Click

There is no quicker, easier or more reliable way to get your project printed and delivered in New York City. Our dedicated staff will ensure that your printed materials will arrive on time – every time, to any location in New York City. We offer one-click same day printing and delivery in New York, so if you need speed, quality, ease of use, and timely service, the ABG Print Center has exactly what you need. Call Now for more information – (212) 398-1010.

We Make Distribution Easy

The Print Center allows you to easily distribute your booklets, brochures, presentations, look books, and fact sheets to multiple locations at different times. If your company has multiple office locations, we can deliver to all of them – at any time. If you have 3 important meetings taking place at different dates, times and locations. We can deliver your presentations to all 3 locations, right on time – every time.

Let ABG Help You Stay On Track

With our Print Center, you can easily keep track of your projects at any stage in the production process. You can go back at any time and see what you printed, how many you printed, where and when they were delivered, and who accepted the delivery. You can reprint any project, at any time, in any quantity, with just one click. This is the essence of true on-demand printing. Lose your fear and anxiety of not knowing the status of your projects. Start using the ABG Print Center today.

We Make Printing Easy As 1, 2, Click

Sign up for free and see how easy it is to place an order with the ABG Print Center. No more frustration, no more hassles. Just log on, upload your files, tell us when you want the job completed, and where you want it delivered. ABG will handle the rest. When you submit a print job through the Print Center, you can rest assured that it will be printed and delivered on time – every time.

Same day printing in New York has never been easier. Try it now, Sign Up for the ABG Print Center today.
Michael J. Mulligan
Advanced Business Group
266 West 37th Street
New York, NY 10018
(212) 398-1010
www.abgusa.com

Same Day Printing and Delivery in New York City

High Quality Same Day Printing and Delivery in New York

In response to increasing demand for speed, we now offer Same Day Printing and Delivery in New York City. We are The Responsible Printer because we get results. No Excuses. If you need it now, ABG delivers. We have the experience and the resources to make sure it gets there – on time, every time, and in perfect quality. Have an urgent meeting in 4 hours? We have the ability to relieve your stress. We use our Full Court Press. ABG will print and deliver directly to your meeting location. At ABG, we call it point to point accountability.

As the Responsible Printer, we make it our obligation to make sure our clients are satisfied. If we deliver your printed materials to the event you are hosting or attending and you need more prints ASAP, we will gladly print and deliver them in no time. We routinely respond by printing and delivering within two hours.

ABG makes it easy to place an order, or to request a reprint. Our intuitive Print Center allows you to place orders with just one click. You can view and reorder your existing print jobs, or order new ones in no time. Want to reprint a job we have done for you in the past? Just click “Print It” next to the job description and you are good to go. Enter a quantity and let us know how fast you need it, and we will have the job delivered directly to you – on time, every time.

Find out how ABG can help you save time and money on all of your print-related needs. Visit www.abgusa.com or call (212) 398-1010 today.

Start Printing Now

Personalized URLs, Micro Sites and Custom Content Marketing

If you are looking for the most effective personalized marketing solution, you have come to the right place. Custom Content Marketing is the key to achieving the high marketing response rates you desire. With Personalized URLs and Micro Sites, you can customize content to each individual’s taste, quickly and cost effectively. If you know their favorite color, you can use it in their custom page. If you know their buying habits, you can offer them a relevant product or service. The more you know about your prospects and/or clients, the more targeted you can make your marketing campaign, and thus, the higher your response rates will be.

How to Get Started

Call us at (212) 398-1010 to discuss your project with our dedicated customer care professionals. We will guide you through the process, and help you make the best out of your marketing campaign. We will design a web page template, and enable it with database connectivity and tracking software, filling every individual’s page with personalized custom content. Send us your mailing list, your artwork, and the text you want us to use, and we will take care of the rest.

Inviting Your Clients and Prospects to Visit Their Personalized Web Page

Once the personalized micro sites have been created, we will need to inform your prospects of the benefits associated with visiting their personalized page. Let them know that this is their chance to save big on a limited time opportunity.

There are two ways to do this: sending out personalized email blasts, and mailing out personalized postcards. Whichever method you choose, we will design and implement it as you request.

Tracking your Response Rate

With our easy to use tracking software, you will be able to see a full list of who visited their personalized micro site, and where they clicked. You can even see whether or not they took the initiative to take advantage of your special offer.

Want to know more about Personalized URLs, Micro Sites, and Custom Content Marketing?

Call us at (212) 398-1010 or visit www.abgusa.com.

Internet Campaigns, SEO and JPEG to HTML

ABG i-Campaign Solutions – Search engine optimization & web optimization in New York – convert jpeg to optimized wc3 certified xhtml & css. The key to getting a consistent flow of buyers for any product or service is the vendor’s rank on google and other search engines. If your web pages rank high for relevant keywords, more visitors will be able to find your company. The key is to have an optimized, search engine friendly web page structure, and to know what your target audience is searching for, and what keywords they are using.

The process of search engine optimization

Everything starts with the site structure. Once you can visualize the structure of your website, you will be able to create an effective design which takes that structure into consideration. A website is typically designed in a graphics program like Adobe Photoshop. This design must then be sliced into small segments that will then be used to create a search engine friendly html file. The smaller the segments, the faster your web pages will load. Slices that will be used to create the web pages include rounded corners, buttons,  backgrounds and logos. When all of the slices are ready, the html web page creation can begin. For optimum search engine friendliness, your web pages should be wc3 certified xhtml and css. Once the optimized html page is ready, we can start creating pages, and trying to rank for keywords.

Let ABG help you optimize your website

If you have a design, and you want to make it into an optimized google friendly web page. ABG i-Campaign Solutions can help. We will take your design and use it to create a wc3 certified xhtml and css web page. Our internet marketing solutions include: Image Slicing, Jpg to Html, Psd to Html, Keyword Research, Search Engine Optimization, PURL Marketing, Website Design and Optimized Copy Writing.

Need Search Engine Optimization Services?

Search Engine Optimization in New York - Internet Campaign Solutions

Call us at (212) 398-1010 or visit www.abgusa.com to request a quick quote.

1-to-1 Marketing Campaigns and Personalized Direct Marketing in New York

Add value to your marketing campaigns with ABG 1-to-1 Marketing Solutions. We offer personalized, targeted communications with value added benefits. 1-to-1 Personalized direct marketing allows you to target prospects on a personal level. You can gauge the response rate of your campaign and view relevant statistics. Our personalized 1-to-1 marketing services include: Cross Media Direct Marketing, Variable Data Printing, Personalized URLs (PURLs) and Micro Sites, Custom Content Marketing, Direct Mail Postcards, Personalized Booklets, Personalized Brochures and Informational Packets.

How it works:

It all starts with a design template, a database, a personalized message, and a call to action. A personalized postcard is sent out to everyone in the database, inviting them to save money or take advantage of a special offer by visiting a personalized micro site. When they visit the site, you will be able to track how long they were on the site, what they clicked and the overall response rate. You can even require feedback from each visitor as a prerequisite for getting their discount. You can have them fill out a survey before they can continue to claim their discount. Personalized direct 1-to-1 marketing can not only help you bring in more business, but it also allows you to collect valuable information about the people in your database, which you can use to further improve the effectiveness of your marketing efforts.

Let ABG 1-to-1 Marketing Solutions Design your Direct Mail Postcard and Micro Site:

Show us an example of how you want your mailing piece and micro site to look, and send us the logos, images and text. We will create a professional and effective design and send you an electronic proof for review. Once the designs has been approved, we are ready to get started with production.

Getting Started:

To get started with your 1-to-1 direct marketing campaign, send us your database of recipients. We will then personalize the postcards with Names, Addresses and other relevant data and develop the the Personalized URLs, enabling database connectivity, tracking and metrics. Once this is all completed, we can now send out the postcards and watch the response rate increase.

Contact Us:

Call us at (212) 398-1010 to discuss your 1-to-1 marketing campaign with one of our experienced professionals or visit www.abgusa.com for more information.